In an effort to get into the spirit of football next week, Kraft Heinz is giving its salaried employees the Monday after Super Bowl LI on Feb. 5 off.
With claims that more than 16 million people across the country are expected to call in sick after the showdown between the Atlanta Falcons and New England Patriots on Sunday night with a loss of $1 billion in productivity, Kraft Heinz decided to grant its employees the day off on what they are now dubbing, “Smunday.”
In a statement to NBC’s Today, head of Heinz Brands, Nicole Kulwicki said they were inspired by a conversation that everyone watching the game will be having.
“The Heinz brand believes in never settling for less than the best and Americans shouldn’t settle for a horrible Monday after one of the best sports days of the year,'” Kulwicki said.
While their work-free Monday is a #blessed moment for its Kraft Heinz employees, it’s also a marketing ploy as the company is granting the day off in lieu of buying pricey ad space during the game.
According to CNBC, the cost for commercials in this year’s game is expected to exceed $5 million for a 30-second spot. While Kraft Heinz declined to say how much giving their employees the day off will cost, the company hopes this stunt will generate more buzz than being part of the broadcast.
As far as Super Bowl stunts go, we can definitely get behind making the day after a Super Bowl Sunday a national holiday. With consideration to making this a reality, the food giant is taking it one step further by posting a petition to Change.org. If the petition gets more than 100,000 signatures — it’s currently at 40,000 — the petition will be presented to U.S. House of Representatives for effectual change.
On the contrary, if it doesn’t get that far you could always just apply to work for Kraft Heinz.