Channing Tatum is a man of many talents, and the latest foray into the liquor business proves that he's also got taste.
The actor has partnered with the Grand Teton Distillery to create Born and Bred, an 80-proof vodka made in the U.S. that contains glacial water and Idaho potatoes. Tatum told Bon Appétit that he and his friend Jack tried “25 or so” American-made vodkas before settling on Grand Teton.
“It just tasted better, different than any vodka that was on the top shelf,” he said. “There was a smooth taste to it, like a cool feeling in your mouth. The after taste doesn’t burn.”
Tatum shared that when he drinks, he wants to "cause a little havoc," and he wanted that philosophy reflected in Born and Bred.
"If it’s a backyard party, he probably shows up in a tux," Tatum explained of those wild enough to drink the potato vodka. "If it’s a tux thing, he probably shows up in cutoff jeans shorts and a tank top, with some cowboy boots. He’s just wildin’. He wants to just mess it all up. If everyone thinks everybody is doing one thing, she or he is just going to do the opposite of that."
Tatum admitted that back when he was working as a stripper at age 19, launching a vodka seemed "more feasible than becoming an actor."
"Now, I’m a stripper that became an actor that I guess is working in vodka. Nothing surprises me anymore," he explained. "It’s all shocking, every day I wake up and I have a pinch-yourself-reality moment."
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