Starbucks Has Big Plans to Release More Crazy Drinks After Unicorn Frappuccino Boosts Sales

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Hold onto your hats, Starbucks lovers, because there's "a lot more" coming from the company after the wild success of their Unicorn Frappuccino. 

According to PEOPLE, the former CEO of the coffee giant, Howard Schultz, shared in a Thursday morning earnings conference call that there is much more coming down the pipeline for their drink menu. 

MORE: Watch: Starbucks Barista Angrily Rants About the Unicorn Frappuccino

The Unicorn Frappuccino, which took over social media and the celebrity world during its short-lived stay at the chain's stores, had a massive impact, increasing brand awareness and boosting sales that will likely be seen on the company's third-quarter earnings report. 

“We will bring at least one new entirely new drink into Happy Hour this year that is going to be as good as Unicorn or better,” Starbucks CEO Kevin Johnson said on the call, CNBC reports.

Schultz also called the Unicorn Frappe, “the most stunning example of our understanding of digital and social media and Instagram,” ABC reports.

We're equal parts nervous and excited to see what they come up with next. After all, promising to top the Unicorn madness is quite the tall (or venti, as your heart desires) order. 


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