Starbucks' Unicorn Frappuccino has been a social media staple since its release a few weeks ago, but one Brooklyn coffee shop is claiming they had the colorful idea first.
In the lawsuit filed in Brooklyn federal court, The End Brooklyn is accusing Starbucks of copying its idea, alleging that its Unicorn Lattes debuted in December 2016, the New York Daily News reports.
Records show that the cafe's owners applied to trademark the name on Jan. 20, and the application is still pending. The suit alleges that Starbucks' launch in April wildly eclipsed any popularity The End's drink could have received, adding that the similar appearance and name of the two drinks has caused customers to mistakenly believe The End's drink is the copycat.
“The size of and scope of Starbucks’ product launch was designed so that the Unicorn Frappuccino would eclipse the Unicorn Latte in the market, thereby harming [The End] and confusing their customers,” the lawsuit says, per the New York Post. “In addition to having a highly similar name, Starbucks’ Unicorn Frappuccino shares visual similarities to the Unicorn Latte in that both were brightly colored and featured the colors pink and blue prominently.”
Neither of the two drinks contains coffee.
In a statement, Starbucks said, “We are aware of the claims and believe they are without merit. The Starbucks Unicorn Frappuccino blended beverage was inspired by the fun, spirited and colorful unicorn-themed food and drinks that have been trending in social media. The beverage was offered for a limited time in April and is no longer available in our stores.”
[H/T / Twitter / @TigerBeatNow]