Starbucks is now pretty much ubiquitous with coffee, but it turns out the beverage giant almost had a completely different name.
"It came desperately close to Cargo House," he said, noting that the moniker would have been "a terrible, terrible mistake."
Bowker shared that Terry Heckler, whom Bowker owned an advertising agency with, nixed the idea, suggesting a word that began with "
"I thought about that and I said, yeah, that’s right, so I did a list of “st” words," Bowker said. "Somebody somehow came up with an old mining map of the Cascades and Mount Rainier, and there was an old mining town called
Bowker is a voracious reader, and immediately connected the town's name to Starbuck, a character in Herman Melville's Moby-Dick.
"It was only coincidental that the sound seemed to make sense," he said.
As you can imagine, the rest was history.
Photo Credit: Twitter / @ExpEmpresas