About Womanista


Womanista is a lifestyle brand that inspires and encourages women by delivering informative content, recommendations and entertainment and trending news through the lens of wellness, fashion and beauty, family, design and current events.

With 6.83 million unique visitors (comScore: November 2016) and 10 million social followers,  Womanista speaks to the key women’s demographic that consumes media and shops online.

Through Womanista Approved, our team of editors, lifestyle experts, guest influencers and celebrities curate lists of products, services and experiences, taking the guesswork out of living beautifully and with purpose. 

Originally started in 2012 by Cassie Kelley as a personal blog, Womanista was launched as a media company in June 2015 by Kelley, Falon Terry and Shannon Terry, the Founder of Rivals.com (acquired by Yahoo! 2010), 247Sports (acquired by CBS Sports 2016) and Co-Founder of ComicBook.com.



12/16/2016 | Womanista Network registered 6.838 million unique users according to comScore in November 2016.

9/26/2016 | Womanista acquired SkinnyMom.com, a leading women’s health, fitness and lifestyle brand.

4/1/2016 | Womanista Approved launches, featuring curated lists of products and services from Womanista's editors, selected influencers and celebrities.

1/31/2016 | Womanista registered 2.949 MM unique users and 11.848 MM page views in January 2016 (source: Google Analytics).

6/23/2015 | The Tennessean | Womanista grows under new partnership

6/17/2015 | Officially launched Womanista as a women's lifestyle brand.


Business and Corporate
Sam Savage, CEO

Megen Disanto, EVP, Executive Editor

Advertising and Sponsorships


Product Reviews
Falon Terry, Co-Founder, Brand and Development

Cassie Kelley (Blog)

6 Cadillac Drive, Suite 280
Brentwood, Tennessee 37027